Must have internship strategy guide for building your talent pipeline

Updated: Nov 11

According to research from Keller Fay Group, overall, only 8% of

brand conversations are truly negative, and 66% of brand

conversations are truly positive. Meaning that if you have brand ambassadors out there endorsing your company, they are slowly turning people into potential customers. In your case, potential hires.


You know when your favorite intern goes back on campus and leaves you for another company? 



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What If you had a strategy to engage with this intern as they return to campus, while simultaneously using the interns’ involvement to develop more meaningful relationships with students and organizations at targeted universities? 



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So what's this strategy?


The strategy is not only a must have, but its also obvious: build a campus ambassador program that lets your interns do the work for you. However, either you think you can’t afford one or the only thing your ambassadors do for you is wear a t-shirt and hand out water bottles. Let's quickly examine the value you get if you put a formalized plan in place.


1) Resource Management: You can better utilize your resources to reduce cost per hire since you can now tap into the relationships that your ambassadors have built. Simply put, imagine the power of your recruiting efforts if there’s an army of “mini you’s” around your campuses on a daily basis? According to research from Keller Fay Group, overall, only 8% of

brand conversations are truly negative, and 66% of brand

conversations are truly positive. Meaning that if you have brand ambassadors out there endorsing your company, they are slowly turning people into potential customers. In your case, potential hires.


***However, the question remains on whether you can do this effectively without taxing your current recruitment team who are already juggling a million things at once.***


2) Reducing the risk of information loss: Through an ambassador program, your information is updated by people that have their eyes and ears low to the ground so you can easily track the progress on each campus, see a granular break down of your campus to know where you should focus your efforts.


***Now, without using back and forth email chains that have proven to fail or disparate Excel spreadsheets that get complicated, how are you keeping track of all this information and utilizing it to build a game plan for your campus recruitment efforts?***


3) Event Management Tracking: You can set up events, invite students within your pipeline, and receive feedback from those events.


***But, how are you connecting this data with everything else and utilizing this data to objectively show you where you’re having the most success on every single one of your campuses?***


Clearly, the value of implementing a campus ambassador program is a obvious. However, putting a good one in motion is another story. It's like getting the advice that you need to go to the gym to be healthy, but once you get there, you have no idea what to do or where to start. The questions presented are difficult to answer and that’s where we’ve spent most of our time in building a platform that solves these challenges for you.


Send me a note at rishav@inpersonco.com to learn and chat about what this means for you and your campus recruiting strategy.


Quick Disclaimer: I reply to every single email we get.


Cheers,

Rishav




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